Want to sell your blog that has a sizable audience, recurring page views, and high SERP ranking? Well, you can conveniently sell your website for profit by listing it on leading marketplaces like Gruuz.
Want to know how you can do that? Let’s find out! 😉
Pros and Cons of Selling a Blog
When one sells a blog, there are advantages such as relieving oneself from managerial issues, cutting down on maintenance costs, and earning a one-time payment. It can lead to new career paths or, if arranged properly, help to earn extra money with royalties or through fractional ownership.
There are also some drawbacks that come with selling a blog, including the loss of constant revenue associated with a profitable website and the inability to manage it. The process of selling a business can be lengthy and may involve legal implications regarding the worth of the business and transfer of its ownership.
So how do you sell a blog to avoid these disadvantages?
8 Steps to sell your Blog
So How to sell a blog? To successfully sell a blog on Gruuz, follow these seven steps.
Step 1: Collect Key Data
Firstly, start collecting necessary information such as monthly profits, revenues, and users of your blog.
The more solid information you provide, the higher the chances of it being able to convert a sale.
It is important to understand legal regulations if you don’t want to run into problems related to sales of digital assets. As much as legal issues are taken seriously by Gruuz, it takes no responsibility for any loss due to negligence on part of the buyer or seller.
Step 2: Assess the Value of Your Blog
Maybe use the data to assess your entire website as a whole, both positives and negatives in terms of what it has to offer. This will not only help in assessing its market value, but also help you decide a fair price or come up with suggestions for improvement for value addition.
Step 3: Optimize for Value
Once you’ve collected the required data and made necessary assessments, the third step is to expand your blog’s outreach, upgrade its content, and boost your monetization. There is no better time to do that than now. The key to better optimization for value is to reduce your own involvement in the daily operations of the website to make its business model more attractive to buyers.
Step 4: Register on Gruuz
Now it’s time to sell the blog.
You can easily do it on Gruzz, a leading marketplace to buy/sell websites in different niches.
But first, you have to register on Gruuz. If you’re new, you can either log-in through your google account or use any other email to sign-up.
Once you’re logged in, you’ll see an orange button on the top-right corner of the homepage. Click on the ‘Sell My Listing’ button.
After hitting the ‘Sell My Listing’ button, you’ll be redirected to a page where you have to choose the type of website you want to sell. You can choose from domain name, content website, SaaS website, eCommerce (Ecommerce Businesses for Sale), or social media accounts.
Since you want to sell a blog, you’ll click on the icon labeled “content website”.
Step 4: Develop Your Listing
After clicking, you’ll be redirected to a page where you have to submit information about your blog, such as business’s nature, URL, and category. This will be a 3-step information process.
In the first step, you should mention your blog’s price and provide a brief introduction about your website’s nature, category, picture, and URL.
After this, proceed to the second step where you need to provide information about the revenue and profit of your blog. Here, you’ll provide details about monetization methods on your blog, such as affiliate marketing, commission, or advertisement.
Additionally, you should attach proof of sales which verifies the stats that you have mentioned above. This can be a screenshot of your Shopify sales page or similar.
Now for the last step, you have to provide details about the user and page views of your blog.
Here, you’ll primarily connect google analytics with the platform, which will display the essential GA metrics of your blog.
Remember that the average should be six months, which can help the potential buyer to make a rational purchase decision.
This GA integration allows buyers to see verified, real-time data about their website performance. If you choose to connect GA, your listing will be ranked higher in search results within the marketplace.
Step 5: Choose Listing Type
Once you’re done with submitting information about your website, you need to choose a listing.
At Gruuz, there are three listing types: Basic, Enhanced Listing, and Confidential Listing. Each plan has its own benefits. The first is the most basic one, which is quite self-explanatory: a registered account with no additional benefit of enhanced visibility.
For enhanced visibility for your listing, you should purchase the Boosted Listing plan.
Moving forward, the confidential listing provides added benefits, such as enhanced visibility and confidential details about the business. Only buyers that you approve will learn information about your blog.
Step 6: Post your Listing
After selecting the listing type, post your listing and it’ll go live on the Gruuz platform. Once the listing is live, you need to monitor the listing and view the buyer requests.
You can monitor this from your dashboard. Simply click on your profile and click on “My listings”.
From here you can easily find all your listings, your account settings, watchlist, notifications, requests, verification, and buyer plans.
Step 7: Monitor Buyer Requests
You can find all the buyer requests in your Listings tab for you to approve or reject.
If you find a suitable buyer, you can approve their disclosure request, which will allow them to contact you and open room for negotiations and discussions about the blog.
If they are interested in negotiations, you can connect with the buyer directly for the payment.
Step 8: Complete the Sale
As mentioned earlier, you can close the sale by using escrow services or dealing directly with the buyer (not recommended) to make sure payments are safe. Doing that, you will be able to sell your blog conveniently.
Gruuz’s escrow service is currently unavailable. It will be ready soon. (2024.12.10.)
To send an escrow request, go to My Listings tab and click the black ‘Proceed’ button beside the relevant listing. From the group of buyers show, select the one you want to send an escrow request to. A new window opens up where you’ll need to click the ‘Send Escrow’ button. After this step, the listing status will change to ‘In transaction.’
You’ll soon safely receive the amount of your sale from Gruuz through your preferred payment method.
You can also buy revenue-generating blogs on Gruuz.😎 To learn more about Gruuz, visit its website or contact via email at cs@gruuz.com.
Conclusion
In order to successfully sell a blog, you must gather key data such as profit, revenue, and statistics on traffic and have this information show that it is of value and is legal. Prepare all the essential financial reports like profit and loss statements. Then monitor buyer requests, negotiate, or use escrow to keep the sale as safe as possible. If you want to make your best attempt at selling your website at an appropriate price, Gruuz is the place to be.
Create your listing today!
FAQs
Should I Create a Blog Only with a Purpose to Sell?
Most of the time it is not advisable to create a blog only to sell it later. Because if you create a blog with no purpose to add value to its visitors, it would be difficult to sell it, as it would be harder for it to generate any revenue!. Buyers want to buy a website if it has enough traffic and creates value for the visitors. If you are sure that your blog meets this requirement, go right ahead and create one.
What are the Advantages of Selling a Blog?
Selling can free you from the burden of responsibilities of management and ongoing costs to maintain your website. If you retained royalties or part ownership, you could generate money even after selling. A sale will finally enrich your professional portfolio and repute, which is the doorway to future opportunities.
What are the Disadvantages of Selling My Blog?
Your revenue stream might be lost in selling since it was monetized on the website. After selling, you will have no powers to manage it over time and can easily depreciate in quality. For some sellers, it is also time-consuming and legally complicated lest hidden issues surface.
How Do I Gather Traffic Statistics for My Blog Before Selling?
To gather traffic statistics, link the site to web analytics tools like Google Analytics, Semrush, or Ahrefs. Google Analytics provides insights into monthly page views, traffic sources, unique visitors, growth rates, and visitor demographics by country.
As a seller you should provide information such as description of your content website including its vision and mission, revenue model, reasons why you want to sell it, the number of customers, social media engagements and other information related to its operations.
What Steps Should I Follow to Sell My Blog Effectively?
First, gather key data such as profit, revenue, and statistics on traffic and have this information show that it is of value and is legal. Boost the website’s reach by expanding the scope of the site, enhancing content and revenue generation. Prepare all the essential financial reports like profit and loss statements. Finally, monitor buyer interest, negotiate with potential buyers, or use escrow to keep the sale as safe as possible. Using these steps will help you make the most out of your website in terms of selling.
