Websites for Sale India

Websites can be your home on the online market and sometimes plays the very important role of becoming your place of business. Thus websites have become a critical asset and essential element to the success of a business. Due to the crucial nature that websites undertake, it is difficult to find a person involved in business who does not have a website. 😔

Then how will we prepare such a website. Is it wiser to build a new website or figuratively speaking building a new home, or buying it?

Let me tell you about the steps of purchasing and acquiring a website.

What Is Buying a Website?

Buying a website means acquiring a website. The official term is website trading but in India we simply phrase websites as ‘sites’ and call these transactions ‘site buying and selling.’ Website buying and selling includes content related sites such as blogs or news contents and e commerce sites such as online stores.

Can we actually buy and sell websites in India?

Yes!😀 Website are private assets, and they are all up for grabs. Currently website transaction is frequent even as we speak.

A lot of people have experienced real estate transactions in uptown New Delhi or Chennai. Websites are just the same. I have mentioned above that the websites act as your private domicile on the internet, right? Just as you are buying a new house, website transactions occur so that you can buy a new website for your personal use or business. 

What’s the reason behind buying and selling websites?

The answer to that is very simple. Just as building a new home is much more challenging than buying a new home(even with a Grade A developer), creating a new website from scratch is much more difficult than buying a new one. Here are the reasons. 

If we were to make a new site, a lot of time and effort(not to mention the costs) is needed to pursue necessary development steps such as domain registration, web hosting service connection, website planning, design, and coding. If direct coding is difficult, we would have to hire a specialist from outside (preferably from Mumbai), but that also incurs a lot of time and money in the process.

Also, creating a website doesn’t mean that everything is ready. After creating a site, we have to plan the contents, direct it and also optimize your Search Engine Optimization formula. Mind you, this doesn’t lead directly to increased traffic or revenue. Various marketing methods such as commercials or ads take time to attract users from afar.

However through buying of an already created website means that all these processes and steps can be skipped. The contents, the design, the development phases have already been implemented into the website and the current content and marketing channels maintain the needed traffic of the site. Thus this means revenue is already in place and through buying the site you can start your business right away.

Also market research, product supply, stock maintenance, ordering of deliveries, customer service is a precursor before jumping into the online store business. If you have bought an already created online store or shop, these problems can be handled instantly.

Buying an existing site vs Creating a new site

Comparing	Creating a new site	Buying an existing site
Time	From content planning to design development, it takes a lot of time.	Everything is prepared so it doens't take too much time.
Traffic	A lot of effort is needed to attract users.	A lot of traffic is already continuously provided.
Contents	We have to plan and create new content.	Popular attractive content from the original site is already up and loaded.
Marketing Channel	We have to secure a new marketing channel.	An excellent marketing channel is in place.
Online Store	From finding a supply vendor to acquiring new clients, a ton of things have to solved.	A supply vendor in place, a strong clientele, stable source of sales!
Profit Margin	Don’t know when I will turn over a margin.	I’m in the plus zone already!
Result	There are so many things to do.	All you have to do is acquire(buy) the site!

The Advantages of buying a website

• Time saving : You can skip the design, development phase of building a website and get started on your business venture right away.
• Marketing Channel and Search Engine Optimization. The marketing channels and SEO optimization is already in place so you are free from the burden of doing these tedious duties and in addition these tools will most definitely help you in your future business!
• An already existing line of traffic and revenue. Through the original contents, SEO and marketing traffic is already in place and through this revenue can be earned instantly.

Where can I buy a website in India?

You go through a real estate agent or consultant when you want to buy a House in Mumbai, you go through a stock broker when you want to buy securities. It is the same with websites; a specialized platform is prepared for this demand. A lot of great websites are up for grabs on website trading platforms. If you find a site you like on a website trading platform, reach an amicable agreement with the seller, you can successfully complete the site acquisition.

The most optimal choice as your site platform for your website buying needs is Gruuz! Browsing through Gruuz, you can buy and sell various sites such as blogs, eCommerce businesses, SaaS businesses, and any other websites you might be interested in.

Thus the transparency and credibility of the site decreases the risk of site purchases and helps our buyers make a reasonable well informed decision. This is why we highly recommend Gruuz!

What type of websites are up for sale?

As there are various types of websites in India, so are our methods of sales. We normally categorize into 3 categories, which I will go into in more detail below. 

A. Content Websites (Blogs)

As it is obvious from the name itself, content websites are sites that post contents and articles. A key example would be a blog that lists postings of everyday life and information, or a news site that uploads news articles and editorials. We also have forums that share a lot of opinions and information.

The key to revenue for content websites is advertisement and marketing. The revenue is proportionate to the number of clicks and views. So websites with popular content or with a high number of user traffic attracts a lot of purchase demand in the site market. 

B. eCommerce Business

This may be the most widely views form of site online. As you may well know, this is a site that sells products or services online. They range from a direct online store owned by the company to a platform site such as Amazon India.

As you well know, sales of the product is the key income to an online store. Thus sales of the item, revenue and high net profit is the most popular element when coming to online store sales. If a certain product for example if it is patented, it will add more demand to the online store site.

C. SaaS

SaaS is an abbreviation for “Software as a Service” It means a software service where you don’t have to install an additional program on your PC or phone and can use it through your internet browser. The abbreviation may sound a bit unfamiliar, but in fact it is a service we continuously use in our daily lives. You all have probably heard of Zoom, the video conference program we used for business meeting during the COVID-19 period, or Chat GPT the Artificial Intelligence Chatbot. Google Drive is also a SaaS used to save files and share files with others.

The main revenue model for a SaaS is the ‘subscription model’ for those who pay a monthly or annual user fee. There is also a usage based model where additional costs are incurred depending on usage levels, and the ’premium model’ where those who pay an additional fee for the high quality function of the SaaS.

Elements to Look Out for When Buying a Website in India

So of all the thousand websites that are up for bids on the site platform, what site is most optimal for purchase? Looking at the key features you can find on Gruuz, we will tell you what to look out for!

A. Introduction of website

Listing pages in Gruuz offers an introduction to the site for sale. This section has various information for the buyer’s advantage. Let me give a few key examples.

Area or field of interest 

The most common element of the introduction, this part talks about the business area that the website is in charge of. If it is a content website you will know what main contents are covered. Moreover, if the content site that you wish to do business in helps you in your main business, the current information will be key to creating new contents after buying the website. 

Also, if it is an online store, it will explain what items they are selling. If it is a SaaS model, it will provide information of what services it provides so that you will know beforehand what area of business it is and how to operate it after you have acquired the website.

After purchase, you will probably operate the site itself. If you have information on how to operate the site, this will definitely be a key element in influencing your purchase decision. First, the costs of operating the website is given, how much time must be invested to operate the site is also calculated, and the difficulty of maintain the marketing channels and content channels of the site is also given. Also in the case of acquiring an online store, the information about the process of supply management, stock management, order and delivery will also be uploaded.

In addition it is important to see how long the site has been maintained. “Survival of the fittest” as they say, and the longer the site has been maintained underlines how long they have survived and adapted in the marketplace. It means that they have made a strong presence in their industry. If they have stably operated a site for a long time, this will most definitely reduce the risks of buying a website.

After service and help

Even after looking through all this information, you may find yourself in troubled waters upon the first time you operate your purchased site. However, if you receive help from the previous owner or operator of the site, it will most definitely easy the process of acquiring your site and allow you to stably operate your business.

B. Revenue and net profit. 

This is the main element of information many potential buyers wish to look at first. As like most businesses in India, the main purpose of a business is to create profit. Currently the site’s revenue and net profit is the data that most directly defines the value of the website and the key factor when making the decision to buy it.

The net profit data is probably the most important data out of all. The revenue shows the total sales of the website, but the net profit signifies the actual money we receive after operational expenses have been paid. This is the key factor that can be used to judge the actual profitability of the site. The price of the site is calculated by monthly periods of the site to the monthly net profit. 

C. Information about webpage users and webpage views

Users and webpage views information is an element just as important as revenue and net profit. We call this information traffic and traffic causes a big influence in the site’s profitability. 

The percentage of users who visited or used our website act as we intended is called ‘conversion rate.’ The intended act referred to above can be seen as ad clicks in content websites, purchasing products in an online webpage, and subscribing to a SaaS model for a SaaS service
This conversion rate is the reason why traffic is important. According to statistics the average conversion rate is 2%. If users are 100 people only two provide revenue and if it is 10,000 people only 200 bring in the rupees. Thus having a high volume of user traffic means high probability of revenue.

Thankfully if a site with a high volume of traffic is implemented with a new profit model after purchase, it has great potential to earn a lot of revenue. If there is a lot of traffic but not a lot revenue, it signifies that the profit model may be a bit small so improving this may lead to bigger revenue.

As you can see traffic volume is a key element when buying a website. Gruuz provides Google Analytics function. This data if verified and guaranteed by Google and the actual traffic volume can be verified. 

If there are sites that are not connected to Google Analytics the average 6 months statistics of traffic volume uploaded by sellers will show. If Google Analytics is connected to the site 12 months monthly statics, user nationalities, channel connection and other various information is provided.
So if it is a Google Analytics connected site, it will reduce your risk of buying your site and help you make decisive decision.

How much is the cost of buying a site?

Depending on the area of business, the value of the domain, the volume of traffic, the revenue, the net profit and other various elements the purchasing fee varies. Usually the website’s total cost is proportional to the revenue it generates. A site with low traffic and no revenue may be worth 6,000 rupees, but a site with high volume, high revenue and great potential may be worth 6 million rupees.